10-inch media tablets to play a role as companion devices in the enterprise market
In the enterprise space, for the immediate future, the main use of media tablets is as a notebook companion or as a secondary device to take on the road or use for fast access to e-mail, calendaring, interrogating Web applications and information sources, and showing PowerPoint presentations.
The majority of knowledge workers cannot use media tablets to replace their notebooks. Since these workers usually also have smartphones, media tablets become their third device. Most organizations will not buy that third device. Because of the convenience factor for travel and an "instant on" for quick look-up functions, many users are paying for the media tablets with their own money to use both for work and pleasure.
As media tablets move from early adopters to mainstream, media tablets will become a family purchase as well as a personal one. The touch user interface, the applications available on the different operating systems and the simpler set up compared to a full-fledged computer make media tablets ideal for a range of consumers: from power users to techno-phobics. As costs decrease, media tablets will be added to the list of the devices lying around the house that are shared by the family.
“Communication service providers (CSPs) who have so far subsidized mini-notebooks to drive mobile broadband uptake will shift their marketing spend to media tablets. Such subsidies will help drive adoption among those consumers who see the initial hardware cost as a hurdle,” Ms. Milanesi said. “For the rest, the freedom of paying for cellular only if and when needed, and not having to add another contract to the one a user might already have on his or her phone, is a great advantage and has so far proved successful for Apple.”
A detailed statistical outlook for media tablets is available in the Gartner report "Forecast: Connected Mobile Consumer Electronics, Worldwide, 2008-2014." The report is available on Gartner's website at http://www.gartner.com/resId=1451714
Ms. Milanesi provides additional commentary in her blog post on the Gartner Blog Network at http://blogs.gartner.com/carolina-mi...-the-kool-aid/